Answer eleven questions, then send the link to your client and team. They can comment on the section they mean and approve it with their name, so you're not chasing feedback across a PDF and three email threads. It's free and there's no sign-up.
New to briefs, or want a refresher? Read how to write a creative brief on one page.
Every section has harder questions if you're stuck. "If we do nothing" comes before anyone writes a deliverable, because that's usually where the real problem shows up.
One click checks it against the things that usually go wrong, like a demographic where a person should be, two ideas in the one thing to say, or TBD in the timing.
Feedback sits under the section it's about. Approvals are tied to the version someone read, so if the brief changes afterwards, the page says so.
Made by Cody Simmonds. I've written a lot of briefs over fifteen years in agencies, and this is the format I keep coming back to. I also write The Rationale, a weekly note for agency strategists. Briefs are private to whoever has the link and aren't listed anywhere.